Copywriting

The Copywriter’s Handbook

The Copywriter’s Handbook

The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and …

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Content Rules

Content Rules

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business The guide to creating engaging web content and building a loyal following, revised and updated. Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a “voice,” including organizations and their customers. So how …

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Everybody Writes

Everybody Writes

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, …

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